Did somebody say "Luxury Lifestyle Blog"... Ok, so today I'm going a little off scale.
Kirk Norcross got our attention as the cheeky Essex boy from TOWIE in 2010, but now he has broken away from the TOWIE machine to.. well, try out reality TV in another dimension. As it's Wednesday (with Kirk being on the current series of Ex On The Beach.. aired tonight at 10pm), I thought it would be very fitting to upload an interview I did with him for a magazine a few months back.
I have also been SERIOUSLY busy with The Blogger Agent and so simply copying and pasting an old write-up to ultimately give new content for you was something of serious appeal. Guilty....
Hi Kirk, please can you explain your new role at Sugar Hut?
My dad bought Sugar Hut when I was eighteen and we knew nothing about clubbing. It was a new adventure for us. For the first two years I took advantage of the situation and used it as a normal eighteen year old would, not really understanding the business side of it. I then started promoting for Sugar Hut on a Thursday night and it wasn’t really for me. I’d say that now I’m the promotions and marketing manager. Sugar Hut being on The Only Way Is Essex is brilliant because it brings in a lot of customers from up north. We’ve lost all of our locals, though. My role is to get them back. I’ve just come up with the idea of re-introducing the member’s room. I’ve made up some membership cards, and I’m going to give them to every local for free. They, plus two people, can come to Sugar Hut whenever they like, for free, without the queuing, alongside a free drink.
I think that’s a really good idea. What inspired you to do this?
I just want to know exactly what the locals want. Hopefully they’ll be reading this and they can write to me or tweet me, telling me exactly what they want! Seeing some of my friends from Brentwood coming to the club less inspired me to do this. They go all of the way to London for one night out. I mean, most clubs have a three to five year cycle, and then you need to shake it up and refresh it. Just not seeing many locals made me think. Our locals should be our regulars; I don’t want them to ever have to wait for ages to get into the club.
Have you given out the membership cards?
Not yet, we started organizing them yesterday. They’re all ordered. I’m going to give 50 to everyone in the office. They can give them out to people who they think will come in the club, that are locals.
What is it like working with your dad?
I wouldn’t change it, but it’s terrible! I will do ten things that are good, and then the one thing I slip up on – that’s it. If he’s having a bad day he’ll take it out on me, but I learn so much from him. Being around him in the office, his presence and the way he talks to people has taught me so much. He is a nightmare, though. He’ll probably say the same about me! I know that every time he is moaning at me, it is to teach me. He is a successful man, he’s only trying to guide me in the same direction that he went.
You have two younger siblings, don’t you? Would you advise them to work within the clubbing industry when they grow up?
Definitely not. I’d rather run the club. When you run a club you don’t just have to be there during the day, you also have to be there in the nights. People underestimate how much work goes into it. I mean, this is the life that I am in now, but it isn’t particularly what I wanted to do. My brother is thirty years old with a two-year-old son and a wife. During the weekend’s he is working in the club until late. It doesn’t just involve sticking flyers onto a car window. It is hard work. You have to be so ahead; we are already planning what we want to happen in Sugar Hut next summer and next New Years Eve!
Do you feel like you can relax and get away with a lot by working with your Dad?
Oh no! You can’t get away with a thing! Nothing! I live next door to my Dad so it takes two minutes to get there, if I say I’ll be there at 10am, he’ll ring me at 9.30am asking why I haven’t left the house yet! It is brilliant though because it means he is constantly on the ball. It’s tough love, he loves to shout at me but he does it in a loving way.
Who has been your favorite Sugar Hut guest?
Most guests that we have welcomed have been so humble. My favorites are probably Dappy from N-Dubz and Danny Dyer. I’ll bring them to Sugar Hut for a night out, and they will be so friendly to everyone. They’re always so grateful; all of the week afterwards they’ll be texting to say thank you. Though, if it weren’t a celebrity thing I would say the best people are the locals. I love watching them enjoy their night out.
What guest do you look at welcoming during the rest of 2015?
We often have reality TV stars, and I do like them. I mean, I’m one of them myself, but I want to get some mainstream DJ’s here to perform. I want to try and get every Radio 1 and Kiss 100 DJ into the club. The responses are always brilliant for them. I really want to get Mike Tyson. You’d never see him in a club so I really want him here!
Do you have anything in particular you'd love to accomplish this year?
Yes. I’ve always wanted to partake in some acting and singing. I jump into it, and then I jump back out of it. I really want to stick to this without getting side tracked. Sugar Hut is our day-to-day thing, it’s our life, but I also really want to stick to the singing and acting.
So this time next year it could be you performing at Sugar Hut.
That would be brilliant wouldn’t it! I don’t think my Dad would like my fee, though!
If you could fast-forward ten years, where would you see yourself?
I would love to see myself being called a British actor. Have a song in the top ten charts, and having a lovely wife and two kids.
Not much then! If you could switch lives with one person for one day, who would it be?
My dad. He does go through a lot. I know he has stressful days, and I would like to experience them myself so that I can understand him.